This project with Kublai Khan and Knocked Loose, produced by Relentless Merch, focused on creating product and lifestyle visuals for a limited collaboration drop.

The goal was to make the merch feel like an extension of the bands, not just apparel on a product page. The creative direction leaned into grit, texture, and attitude so the visuals matched the energy and tone of both fanbases while still being clean enough to work across web and social.

Execution focused on detail and presence. Tight product shots to show print quality and materials, paired with worn in, real world context so the pieces feel lived in and true to the scene. The final set gives the teams a flexible content library they can use across launch assets, socials, and ongoing promotion without losing consistency in look and feel.